Creating a New Zealand sparkle

Te Hana's new packaging

 

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Te Hana

Business Issue
Lion Nathan, wanted to increase volume and value growth in the wine sector. To achieve this, they wanted to focus on sparkling wine, a sector that showed significant growth potential.

Brand Response
Offering a range of sparkling wines, Te Hana means, “that shines” in Maori. The grapes are ripened under clear New Zealand skies, in an environment of pristine air and unique sunlight. We felt it was important to capture these elements in the branding. The direction for the brand development was based around the purity of New Zealand, sociability, and a celebration of life and nature. Te Hana’s heroic illustration conveys a feeling of celebration of life and nature, the birds flitting in and out of the tree representing sociability, and the overall delicacy of the paper-cut illustration evokes sparkling wine. This illustration forms an immediate visual link between the three sparkling wines in the range, yet each remains distinctly individual with its own soft, luminescent colour theme and unique illustrative details.