Montecasino is the flagship brand within the Tsogo Sun Group. Embracing the passionate, joyous, and carefree atmosphere of a Tuscan village, this is the group’s premier gaming and entertainment destination.
But Montecasino was beginning to lose focus on its brand promise and identity.
To ensure that more than 7.4 million people continue to walk through its doors each year, we helped Montecasino set new standards to build a differentiated, relevant brand that could be credibly sustained.
Our system guaranteed that consistent, on-brand messages with a common, communication thread were implemented across all activities, events, and promotions.
Montecasino’s new, critical brand standards provided its marketing service suppliers with the flexibility to create exciting and innovative communications to build brand value.
And that’s a bottom line bound to attract many visitors.