Quickfood Marfrig is one of the strongest brands in food category in Argentina, with the long-term goal to become the country’s leading protein-based food provider.
To help Quickfood Marfrig accomplish its mission, Quickfood Marfrig launched Patynitos, a new kid-friendly chicken nugget product.
Interbrand Argentina developed a new icon and designed a fresh and fun packaging for the product, featuring the cartoon character Scooby Doo. The look was extended to more of its kid-focused products, including hamburgers and sausages.
Today, Patynitos is one of Argentina’s leading kid-friendly brands.