An innovative leader

Porter Novelli’s new global brand identity.





Porter Novelli

Despite the company’s strength, Porter Novelli realized a new identity was necessary to show its continued dedication to clients and stakeholders.

We determined that it was most important for the Porter Novelli’s new identity to express the company’s position of leadership in the industry, while still conveying a the message of its transformational work for clients.

We introduced a new logo, “The Transformer” icon—a deep orange that pops against its black and white backgrounds—that clearly communicates the innovation that sets the business apart from its competitors.

The new brand identity is just one of the many effective steps that Porter Novelli has taken toward reinforcing the agency’s status and the communication of its values.