Guardian of the future you want

A standout identity in China’s life insurance market





Pramerica Fosun

Established by Fosun Group and Pramerica Financial, Inc. in September 2012, Pramerica Fosun Life Insurance Company Limited is a joint venture insurance company approved by the China Insurance Regulatory Commission. Headquartered in Shanghai, Pramerica Fosun is committed to becoming one of the most successful and unique life insurance companies in the Chinese market.

In order to reach its aspirations and business objectives, Pramerica Fosun consulted with Interbrand about developing a new brand image. After assessing the company’s offer and current positioning, we worked to enhance the company’s brand communication. We also designed a visual identity system that would connect with consumers at every touchpoint and convey a specific brand message, consistently. With an identity and positioning that inspires confidence, our work has helped Pramerica Fosun differentiate itself, communicate its ability to provide customers with peace of mind and primed it for success in China’s life insurance industry.