RBC Dexia Investor Services
In an industry often viewed as conservative and boring, we recognized that it was time for a financial custody services firm to adapt to its clients’ needs rather than forcing clients to fit an inflexible mold.
We saw the potential for this in the newly merged RBC Dexia Investor Services, one of the top 10 global investor services firms. But with a deadline of only six months, and with thousands of employees across four continents, a brand relaunch was a huge challenge.
With a tight timeline looming, we quickly created a fresh, vibrant brand positioning, identity system, and product architecture that set RBC Dexia Investor Services apart from its competitors.
Using internal and external communications including launch advertising, a brand video, corporate brochures, and a website, we reached out to successfully engage 3,800 employees and many more customers throughout their 15 countries of operation.
Since the brand launch in January 2006, we’ve helped RBC Dexia Investor Services attract 1,000 new employees and realize double-digit growth in many of its business indicators, including a jump from US$ 2.0 trillion to US$ 2.9 trillion in assets under administration – a 45 percent increase.
Now that’s a worthwhile investment!