Mexico helps solve the global water crisis

We enabled the Rotoplas brand to deliver on its promise.

 

BY CLIENT

BY DISCIPLINE

BY INDUSTRY

Rotoplas

The “Más y mejor agua” (more and cleaner water) brand essence, as well as the revamped brand identity and architecture, have played a key role in repositioning and solidifying the brand’s role as the gatekeeper for people’s basic water needs.

The company's corporate and brand decisions are now based on whether its initiatives meet the "Más y mejor agua" standard.

Our brand architecture and design recommendations have allowed the company to expand its impact via consistent brand communications on a nationwide and regional basis.

Now that’s watertight branding.