Rotoplas
Rotoplas provides solutions for people's basic water needs with innovative water efficiency products (pipes, pumps and filters), water storage, and purification and treatment operations. It also manufactures equipment and products for commercial, industrial, and residential water users.
The “Más y mejor agua” (more and cleaner water) brand essence, as well as the revamped brand identity and architecture, have played a key role in repositioning and solidifying the brand’s role as the gatekeeper for people’s basic water needs.
The company's corporate and brand decisions are now based on whether its initiatives meet the "Más y mejor agua" standard.
Our brand architecture and design recommendations have allowed the company to expand its impact via consistent brand communications on a nationwide and regional basis.
Now that’s watertight branding.