The global market for elevators and escalators is marked by a competitive struggle among producers of technically similar products.
Schindler's new brand identity, recognized as a benchmark in the industry, reflects the company’s business strategy with a striking collection of images.
Pictures of the brand at work convey Schindler as the urban mobility provider: reliable, moving, and trailblazing. Key to its visual appearance is the use of bright white and red to colorfully support pictures of elevators and escalators featuring people on the move.
A surprising touch is added to each picture, creating a unique message.