Unique and united: Singapore Mozaic

We unified a national furniture industry brand and put it on the map.





Singapore Mozaic

But with a diverse range of companies in many shapes and sizes, finding a unified voice for Singapore furniture in the global marketplace was a daunting challenge.

We spoke with a variety of customer segments and found that the industry desires stability and value in a business partner. Building on these traits, we created a vibrant and agile furniture brand to support partnerships that are committed to going the extra mile.

The name Mozaic, with a signature graphic circle of furnishings, conveys the industry’s eclectic collection of offerings, while solidifying Singapore’s identity as a small, but significant, red dot on the world map.

Launched in March 2008, Singapore Mozaic has made appearances at trade shows in Cologne, Milan, and Las Vegas.

With a name that has become synonymous with quality, Mozaic has inspired local design creativity and continues to conduct its business with passion and style.