Dedicated to the distribution and generation of sports content, Televisa Deportes is a division of the Mexican television network Televisa. Though the brand already had a well-established identity, they needed to humanize the existing identity and evoke excitement to better connect with their target market. To accomplish that, Interbrand developed a new brand strategy and graphic identity reflecting the attributes that Televisa Deportes had already positioned, but brought more emphasis to the energy and enthusiasm experienced by those who watch sports. Working with the warm, bright colors associated with Televisa Deportes, we brought the brand to life with simple geometric visual elements and a sense of movement. Vibrant and alive, Televisa Deportes isn’t just a sports content provider—it’s a brand that unleashes instincts.