Disciplines
Analytics
How can you make an effective decision if you don't understand the benefits?
Our Analytics teams around the world develop the best solutions, using a combination of primary research, advanced statistics, decision science, and financial analysis, so we can define and quantify the issues related to innovation. We show our clients what factors really drive demand, and help them understand what role brand plays in mitigating risks. These insights give our clients the confidence to make the right value-creating decisions.
CASE STUDIES
Brand Strategy
Strategy is the fine art of keeping every factor and element in perfect balance.
By working closely with our clients, our Brand Strategy team defines and puts in place the actions needed to deliver an agreed result. This will be in line with the overall business strategy behind the brand creation, and ensure the long-term, consistent implementation and management of the brand.
CASE STUDIES
Brand Valuation
Having an accurate measure of a brand’s value is essential to defining business strategy.
We pioneered brand valuation in 1984, understanding the importance of an accurate measure of a brand’s worth in business strategy.
As the first company to publicly put a value on a brand, we have seen the worth of the brand itself, far outstrip its physical assets. This makes our valuation process a uniquely valuable strategy and validation tool – recognized by businesses, academic and regulatory bodies, and accountancy and legal practices. For our clients, it is essential for any form of investment and marketing decisions.
To date we’ve conducted several thousand valuations, giving us unrivaled breadth and depth of sector knowledge. So, an Interbrand valuation carries ultimate market credibility.
CASE STUDIES
Corporate Design
Visually a brand must do more than capture attention, it must capture your brand strategy and bring it to life.
Our Corporate Design teams create identity systems that give a visual language to analytical knowledge and strategic thinking. That way, we understand how the brand will be seen and interacted with, as well as the business context in which it must function. We identify and utilize every brand touchpoint – from print to environments – so that we can create a lasting and coherent brand identity system.
CASE STUDIES
Digital
Digital is more than just websites. It is mobile devices and applications, interactive kiosk and installations, and full-scale interactive environments. We build brand experiences within a digital environment. Our capabilities and resources ensure that the digital experience is a seamless and vibrant element of your brand.
CASE STUDIES
Digital Brand Management
Interbrand’s sister agency, BrandWizard, specializes in providing leading brand technology; from digital brand guidelines to e-commerce and social media platforms. Working as a seamless part of the Interbrand team, BrandWizard uses technology expertise and solutions to bring our brand plans to life online. Web-based brand management solutions can provide your brand team, employees and agency partners with instant access to corporate identity materials, brand guidelines, packaging artwork and more, to ensure your brand is consistent across all your activities.
CASE STUDIES
Health
In the health industry, more than anywhere else, brands change lives.
Our specialist division, InterbrandHealth, offers all the analytical, creative, and implementation services of Interbrand, and matches this with the precise knowledge and therapeutic experience needed to effectively face the unique challenges of the health and life sciences industry.
From the proactive shaping of a market in the lead-up, to the launch of a new compound, through to the effective and efficient management of an entire franchise, we help companies create value in their brands and brand portfolios.
CASE STUDIES
Internal Brand Engagement
Whatever the brand, maximizing its real world value depends on the long-term involvement of those who work with it every day.
We know brands can't and shouldn't exist in a vacuum. In order for them to change behavior, they need to live in the hearts and minds of those who work for and with them. A company's workforce is the living embodiment of its brand in action. If they are engaged and energized, they bring the brand to life and deliver differentiated experiences in their every interaction with customers; creating a virtuous circle between employees, consumers and business performance. That's how brands become genuine and positive experiences for the employees who work for them and the consumers who choose them.
Our Internal Brand Engagement team works with clients to help maximize the role and worth of their workforce in creating and managing brand value.
CASE STUDIES
Naming
The perfect name encapsulates what the brand offers in a well-worked word that resonates with its audience.
Integral to verbal identity systems is a clear naming architecture that will sustain powerful and memorable names. By bringing together our expertise, insights, rational research, and strategy into tone of voice, we create names that carry brands to audiences in the simplest, most effective manner.
CASE STUDIES
Packaging Design
Packaging is often the first and most regular contact people have with your brand. More than just a face to the brand, packaging is a powerful selling tool. It influences market position and consumer behavior by triggering purchase and creating loyalty.
We ensure packaging solutions work seamlessly with brand strategy. Our packaging work brings brands to life in accessible and engaging ways, from the way they look, feel, and function, to how the packaging works competitively and complements a wider portfolio.
Our design team has a deep understanding of shoppers. We work across all sectors to develop packaging design systems that deliver consistent, powerful, and enticing messages from the first moment they’re seen on the shelf.
CASE STUDIES
Retail
Brands live or die in the real world. The way a brand occupies a physical space helps define its relationship with the shopper.
Our unique approach to branded environments blends art and science. We apply pure creativity, refined customer insights, and a distinctive strategy to the store, influencing the shopper’s journey, and encouraging higher margins and brand loyalty.
Our experts in design, planning, merchandising, and implementation work together to create shopping experiences that are meaningful to your customer. We bring the brand idea to life.
Learn more about the Best Retail Brands 2011
CASE STUDIES
Verbal Identity
Without language, it’s impossible to create strong brands.
We believe that language is central to creating, interpreting, organizing, and communicating brands. Verbal Identity embraces every use of language, from establishing and bringing a brand’s personality to life, to creating and maintaining an identifiable tone of voice, and ensuring clear and consistent messaging.
CASE STUDIES