3M Post-it<br/>Sustainable thinking AT&T<br/>AT&T: Building a Bridge Bing<br/>Bing! Carrefour<br/>Putting the shoppers’ concerns first City of Johannesburg<br/>Branding a world-class African city Credendo Group<br/>A credit agency with global sophistication Fairtrade<br/>From marginalized to mainstream Feeding America<br/>Simply doing good Galeries Lafayette<br/>Bringing fashion to life GE ecomagination<br/>Making green green Godrej<br/>Brighter living: better brand KoKorico, Jean Paul Gaultier<br/>A new expression of masculinity McDonald's<br/>Ba da ba ba ba I’m lovin’ It Medtronic<br/>Delivering a new and hopeful outlook Peter Lehmann Wines<br/>A promise kept, a promise made and a promise renewed. Piaget<br/>Communicating Piaget’s elegance and modernity Procter & Gamble<br/>Joint value creation Prozac<br/>Breaking boundaries Samsung<br/>The power of branding Sephora<br/>Reinventing the wheel Telekom Shop<br/>Welcome to the Telekom Shop! Thai Airways<br/>An ambassador for Thailand The Future of NYSE Euronext<br/>The Future of NYSE Euronext Thomson Reuters<br/>Intelligent information and global reach Wrigley<br/>The Start of a Great Relationship

 

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Our Work - By Discipline

Naming

The perfect name encapsulates what the brand offers in a well-worked word that resonates with its audience.

Integral to verbal identity systems is a clear naming architecture that will sustain powerful and memorable names. By bringing together our expertise, insights, rational research, and strategy into tone of voice, we create names that carry brands to audiences in the simplest, most effective manner.

Naming CASE STUDIES

Accordia Golf Add It Up, Bank of America
Align, Procter & Gamble Alpheon, GM Korea (GM Daewoo)
ALTANA Amadeus
Amarok, Volkswagen Aqualtis, Indesit Company
Asience, Kao Atradius
Atvio, Wal-Mart Aurion, Toyota
Aurubis Ausenco
Banco Base, Base Bankia
Baskin-Robbins Beauty'in
Bing, Microsoft BlueScope Steel
bpost Bravia, Sony
Brillia CCU
Citrovita, Votorantim City of Johannesburg
Clarel, DIA Group Covidien
Credendo Group Cube3, Nissan Motor Company
Danone Veloute Fruix, Groupe Danone DOW XLA, DOW Fiber Solutions
Ertia, Amway Feeding America
Good Base, Korea Ginseng Corporation Hytera, HYT
Iberdrola, IBA Insper, Ibmec São Paulo
Interes IVOO, Greentech
Japan Brand, JAPAN BRAND Jurema, Brasfrigo
KANU, Dong Suh Foods KB Financial Group
Kinect, Microsoft Legend Holdings
Light Up, Dong Suh Foods Mevalotin, MEVALOTIN, Daiichi Sankyo
MindTap, Cengage Moiskin, Amway
Molten Monster 6Sense, Monster Worldwide
Movistar, Telefónica Multicert, Forterior, Spirafort, Avadur, FineXcell, Oceanfit, Vallourec
Munich Airport Noscira, Grupo Zeltia
Obela, PepsiCo and Strauss Group Ocado
OneSight, Luxottica Group oneworld
OXXO Phicomm
Procter & Gamble ProScenio, Fundación Madrid Ópera Estudio
Prozac, Eli Lilly Prysmian, Pirelli
Punto, Fiat Quoniam, Union Investment
Rio Tinto Rotoplas
RSA Ryukoku University
Sensis SeriousFun, Association of Hole in the Wall Camps
SFS, Merck Shinhan Investment Corp., Shinhan Financial Group
Singapore Mozaic SKY Vibe, SKY TV
Somerset, Tiffany Spiriant, LSG Sky Chefs
T.O.P, Dong Suh Foods Tafelstern
Te Hana, Lion Nathan Terra Firma, National Geographic
Thomson Reuters Accelus, Thomson Reuters Thomson Reuters Eikon, Thomson Reuters
Tip Top Crammed, Fonterra TRUE, True
UniCredit UniMás, Univision
Vantaggio, Molten Vattenfall Center, Vattenfall
Vibe, SKY TV Vocativ
Volly, Pitney Bowes VPRIV, Shire
Wi-Fi, Wireless Ethernet Compatibility Alliance WOBI, HSM
Wrigley Yondelis, PharmaMar
Zespri, New Zealand Kiwifruit