3M Post-it<br/>Sustainable thinking AT&T<br/>AT&T: Building a Bridge Bing<br/>Bing! Carrefour<br/>Putting the shoppers’ concerns first City of Johannesburg<br/>Branding a world-class African city Credendo Group<br/>A credit agency with global sophistication Fairtrade<br/>From marginalized to mainstream Feeding America<br/>Simply doing good Galeries Lafayette<br/>Bringing fashion to life GE ecomagination<br/>Making green green Godrej<br/>Brighter living: better brand KoKorico, Jean Paul Gaultier<br/>A new expression of masculinity McDonald's<br/>Ba da ba ba ba I’m lovin’ It Medtronic<br/>Delivering a new and hopeful outlook Peter Lehmann Wines<br/>A promise kept, a promise made and a promise renewed. Piaget<br/>Communicating Piaget’s elegance and modernity Procter & Gamble<br/>Joint value creation Prozac<br/>Breaking boundaries Samsung<br/>The power of branding Sephora<br/>Reinventing the wheel Telekom Shop<br/>Welcome to the Telekom Shop! Thai Airways<br/>An ambassador for Thailand The Future of NYSE Euronext<br/>The Future of NYSE Euronext Thomson Reuters<br/>Intelligent information and global reach Wrigley<br/>The Start of a Great Relationship


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Our Work - By Discipline

Verbal Identity

Without language, it’s impossible to create strong brands.

We believe that language is central to creating, interpreting, organizing, and communicating brands. Verbal Identity embraces every use of language, from establishing and bringing a brand’s personality to life, to creating and maintaining an identifiable tone of voice, and ensuring clear and consistent messaging.

Verbal Identity CASE STUDIES

Accordia Golf Add It Up, Bank of America
Adecco, Adecco Ltd. AISIN
ALTANA Amadeus
Amarok, Volkswagen Arcadis
Ascott Group, ASCOTT Group Asience, Kao
AT&T Atradius
Aurion, Toyota Ausenco
Aussie, Procter & Gamble BALS
Banco Base, Base Bank of Yokohama
Bankia BlueScope Steel
Borealis bpost
Bravia, Sony Brillia
Calimax CCU
Citrovita, Votorantim City of Johannesburg
Clarel, DIA Group congstar
Constellium Covidien
Credendo Group CSC
Cube3, Nissan Motor Company Daiwa House Group
DOW XLA, DOW Fiber Solutions Ertia, Amway
Extra, Wrigley Feeding America
Fon Get it On!, New Zealand Aids Foundation
Godrej Good Base, Korea Ginseng Corporation
Grupo Vitalmex, Vitalmex GS Group
Insper, Ibmec São Paulo Japan Brand, JAPAN BRAND
Jurema, Brasfrigo KB Financial Group
Kellogg’s, Kellogg Company Knorr
Lero, Podravka Beverages Lurchi
Mahou San Miguel McDonald’s Brand Book, McDonald's
Mevalotin, MEVALOTIN, Daiichi Sankyo Mitsui Garden Hotel, mitsui garden hotel
Mizuho, Mizuho Financial Group Molten
Monster 6Sense, Monster Worldwide Movistar, Telefónica
Multicert, Forterior, Spirafort, Avadur, FineXcell, Oceanfit, Vallourec New Theatre
Nikon Nissan, Nissan Motor Company
Ocado OneSight, Luxottica Group
oneworld OSIM, OSIM International
Petroc Pleon
Pramerica Fosun Prozac, Eli Lilly
Prysmian, Pirelli QAGOMA, The Queensland Art Gallery Institution
Quoniam, Union Investment Raemian, Samsung
Rio Tinto Rotoplas
RSA Ryukoku University
SBS, Seoul Broadcasting System SeriousFun, Association of Hole in the Wall Camps
Shinhan Investment Corp., Shinhan Financial Group Singapore Mozaic
SINGHA Somerset, Tiffany
Spiriant, LSG Sky Chefs Sulwhasoo, Amore Pacific
Te Hana, Lion Nathan Thomson Reuters Cortellis, Thomson Reuters
Thomson Reuters Eikon, Thomson Reuters Tip Top Crammed, Fonterra
Today’s Tea, Lottechilsung TRUE, True
UniCredit Usiminas
Vanke Vantaggio, Molten
Vocativ Volly, Pitney Bowes
WOBI, HSM Wrigley
Zespri, New Zealand Kiwifruit