BEST RETAIL BRANDS 2012.
Just Launched!

Download the Best Retail Brands 2011

Signs of recovery and the road ahead

In many ways, Interbrand’s 2011 Best Retail Brands study – a survey of retail brands’ performance in 2010 – can be read as a progress report on the gradual global economic recovery. While the already-immediate impact of recent crises reveal just how fragile this climb back up is, our report shows true and measurable signs of optimism.

To find out more, read the full report and accompanying articles below.

Interbrand’s report has identified three emerging trends for 2011:

  • Customer’s demand for a more seamless retail experience.
  • The need for human touch in all interactions.
  • An increasingly interrelated global retail market.

The Rankings

Rank Brand Brand Value
($m)		 Change in Brand Value
1 Walmart
 142,030 -8%
2 Target
 23,301 -9%
3 The Home Depot
 20,315 19%
4 Best Buy
 18,823 6%
5 CVS pharmacy
 16,561 17%
6 Walgreens
  14,443 1%
7 Sam's Club
 12,400 18%
8 Coach
 11,588

30%.
9 Amazon.com
 9,665 23%
10 Dell 8,880 -14%
11 Nordstrom 8,604 27%
12 ebay 8,453 15%
13 Lowes 8,396 19%
14 Publix 8,247 NEW
15 Staples 6,372 10%
16 Dollar General 5,973 28%
17 Avon 5,706 16%
18 Kohl's 5,617 23%
19 Costco 5,522 1%
20 Victoria's Secret 4,954 24%
21 Autozone 4,721 16%
22 Tiffany & Co 4,643 16%
23 GameStop 4,083 -14%
24 Gap 3,961 1%
25 Bed Bath & Beyond 3,141 3%
26 Polo Ralph Lauren 3,093 0%
27 Old Navy 2,548 29%
28 Sherwin-Williams 2,386 24%
29 Michaels 2,048 NEW
30 Ross Dress for Less 1,873

NEW
31  PetSmart 1,635 24%
32  J.Crew 1,564 28%
33  Banana Republic 1,521 -10%
34  Marshalls 1,489 26%
35  T.J. Maxx 1,464 27%
36  RadioShack 1,412 -2%
37  Aeropostale 1,291 25%
38  American Eagle Outfitters 1,275 25%
39  Toys R Us 1,248 NEW
40  Urban Outfitters 1,157 24%
41  Bath & Body Works 1,138 35%
42  Dick's 1,093 26%
43  Dollar Tree 1,089 NEW
44  Whole Foods 1,067 15%
45  Big Lots 933 13%
46  Family Dollar 794 28%
47  Tractor Supply Co 789 25%
48  macy's 736 56%
49  American Girl 668 25%
50  Anthropology 403 NEW

For more information on the U.S. table, please contact Beth Ling, Interbrand Design Forum.

Canada

Rank Brand Brand Value
($m)		 Change in Brand Value
1 Shoppers Drug Mart 2,613 -17%
2 Canadian Tire 1,806 3%
3 lululemon athletica 943 24%
4 Future Shop 598 NEW
5 Winners 327 NEW

For more information on the Canadian table, please contact Stephen Weir, Interbrand Toronto.

UK

Rank Brand Brand Value
($m)		 Change in Brand Value
1 Tesco 10,102 22%
2 Marks & Spencer 6,074 -4%
3 Boots 2,480 -16%
4 ASDA 1,395 -27%
5 Next 1,314 NEW
6 Argos 912 -9%
7 Sainsbury's 849 4%
8 Morrisons 429 NEW
9 Waitrose 338 NEW
10 Debehams 284 NEW

For more information on the U.K. table, please contact Sarah Rascona, Interbrand London.

France

Rank Brand Brand Value
($m)		 Change in Brand Value
1 Carrefour
 13,345 1%
2 Auchan 2,856 6%
3 Leroy Merlin 1,579 NEW
4 L'Occitane 1,341 NEW
5 Sephora 1,313 22%
6 Conforama 1,101 NEW
7 Darty 880 NEW
8 Decathlon 806 NEW
9 FNAC 581 9%
10 Casino 490 NEW

For more information on the French table, please contact Charlotte Fessou, Interbrand Paris.

Germany

Rank Brand Brand Value
($m)		 Change in Brand Value
1 Aldi 3,525 -14%
2 MediaMarkt 1,343 -4%
3 Edeka 1,321 6%
4 Lidl 1,176 -6%
5 Kaufland 524 -4%
6 Rewe 393 -1%
7 Schlecker 386 NEW
8 DM 358 NEW
9 Netto 303 NEW
10 OBI 281 1%

For more information on the German table, please contact Michael Pietig, Interbrand Central and Eastern Europe.

Spain

Rank Brand Brand Value
($m)		 Change in Brand Value
1 Zara 7,468 10%
2 El Corte Ingles 2,368 7%
3 Mango 1,071 -4%
4 Mercadona 693 -7%
5 dia 599 NEW

For more information on the Spanish table, please contact Alfredo Fraille, Interbrand Madrid.

Asia-Pacific

Rank Brand Brand Value
($m)
1 Woolworths 4,015
2 Uniqlo 2,606
3 Harvey Norman 897
4 David Jones 613
5 Myer 529
6 Suning 489
7 Meters/Bonwe 401
8 Yamada Denki 240
9 Gome 208
10 Ito Yokado 202

For more information on the Asia Pacific table, please contact Jonathan Chajet, Interbrand Asia Pacific.

Bonus Online Articles

back to top

The Store of the Future (Infographic)

Mapping the Shopper Journey

Big City, Small World

The New Age of Corporate Citizenship