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InterbrandHealth’s Executive Director of Global Strategy, Wes Wilkes, is a confirmed speaker on the Biosimilars: Coming of Age panel at the Financial Times US Healthcare and Life Sciences Conference
InterbrandHealth created a brand idea that not only highlighted Inspiration’s personal relationship with hemophilia, but honored each individual’s unique experience with the condition.
Click here to view case study
Executive Director of Analytics, John Breen presents a keynote speech,
The Changing Role of Brand in Healthcare
, at NYU Stern School of Business Annual Healthcare Summit.
Click here to see the presentation.
IBHealth partnered with Merck to develop a complete brand program that communicated the company’s dedication to saving lives in a meaningful way for its maternal mortality initiative.
Click here to read.
Executive Director of Global Strategy, Wes Wilkes authors Vital Times: The Changing Role of Brand within the Health and Life Sciences Industry
Learn more.
Medtronic: Unifying a brand and leading the category
Solving Shire’s urgent need for a name and packaging
John Breen, Senior Director of Analytics, recently spoke at an FDA Public Workshop on best practices for naming.
Click here to listen
.