Gap Score

In 2012, Ford continues to emphasize environmental sustainability as part of its business strategy. It heavily promoted its EcoBoost engine in its best-selling F-150 pickup truck as saving fuel without sacrificing power—and has been addressing US National Highway Traffic Safety Administration concerns about acceleration. In Europe, Ford plans to double the number of models with EcoBoost from five to ten by 2015, while it’s already popular in China and will debut in India this year. Ford continues to invest generously in R&D, hoping to further improve the performance of electrified and hybrid vehicles. To encourage adoption, Ford launched the MyEnergi Lifestyle initiative, a showcase for electric-powered vehicles, solar power systems, and smart appliances that demonstrate how consumers can save money while reducing their impact on the environment by combining a highly efficient home with smart home technology and a plug-in hybrid vehicle. On the manufacturing front, Ford has worked hard to reduce the amount of energy required to produce each vehicle in its manufacturing facilities by nearly 25 percent in the last six years. The automaker also has a water stewardship strategy and reduced its water use much faster than expected, putting it more than halfway toward its 2015 target of using an average of four cubic meters per vehicle globally. Between its products, processes, and public awareness initiatives, Ford is demonstrating that it’s living up to its “go further” tagline by building more eco-conscious vehicles, supporting positive change, and reducing the environmental impact of its products and facilities.