Gap Score

Environmental sustainability has been a core component of Nike's business strategy for many years, and has driven innovation in products and supply chain practices. Eliminating hazardous chemicals from the supply chain has always been on its agenda, and has been extended to retail outlet concept and implementation. The revolutionary Flyknit construction is reducing typical footwear manufacturing waste by 80 percent on average, an achievement in an industry where 60 percent of the environmental impact of a pair of shoes is in the material used. It is all about less weight, less waste, and water-based adhesive or recycled laces, illustrated through the Makes Haste, Cuts Waste campaign. This engagement for maximum performance and minimal environmental impact is at the core of the brand’s innovations. Beyond shoes, its Hyper Elite jerseys are each made with 12 recycled plastic bottles. In 2011, Nike doubled the use of recycled polyester in apparel, giving new lives to 440 million PET bottles. In March 2013, Nike announced a strategic partnership with Swiss company Bluesign Technologies, which is also working with Patagonia, The North Face, Haglöfs, and REI. In a significant step to accelerate the supply of sustainable materials, a suite of tools will be rolled out across its global supply chain of more than 800 contracted factories in nearly 50 countries that will give access to more than 30,000 materials and processes. Via a so-called “bluefinder,” suppliers can more effectively manage restricted substances and become more water- and energy-efficient. “To shift to a palette of entirely sustainable materials, multiple stakeholders must work together to innovate new chemistry, encourage the use and scale of better chemistry, and eliminate harmful chemistry,” stated Hannah Jones, Nike Inc.'s VP of Sustainable Business and Innovation. Always pushing more, it is not about getting better at what Nike is doing but striving for the best by creating value and innovating for its ultimate goal: “A better world.”