Gap Score
Sony is on the Road to Zero—its long-term goal of achieving a zero environmental footprint throughout the lifecycle of its consumer electronics products and business activities by 2050. The plan covers four key areas: reducing greenhouse gas emissions across the product lifecycle, maximizing the use of recycled materials, controlling chemical substances, and promoting biodiversity. The company is looking for innovative sustainability solutions in the short term, too, setting aggressive goals for 2015. Milestones to date include developing eco-friendly bio-batteries and commercializing the lithium-ion battery; developing plastic that contains more than 99 percent recycled materials; and using solar cell technology. Now expanding phone charger recycling in the UK, Sony’s other eco-advances include a power socket technology “Authentication Outlet” that makes it possible to manage power by device and by individual user. As momentum builds around smart grids and energy management systems for homes and buildings, this kind of technology may be an important component of our future. It’s also replacing long instruction manuals with simple diagrams or digital versions—all helping reduce CO2 emissions in printing and distribution while making consumers’ lives easier. Its efforts are starting to pay off, with Sony receiving one of the biggest year-over-year improvements for consumer perception in this year’s report.