Gap Score

Starbucks remains at #36 on the Best Global Green Brands list, even though the company’s sustainability performance decreased in the past year due to less data disclosure regarding their governance, supply chain, and products and services. Starbucks placed a bigger focus on climate change over the last year, buying ads in major US newspapers to raise public awareness as well as lobbying the US Congress and the Obama administration to take action about the threat that climate change poses to coffee production. The company is also expanding its USD $70 million ethical sourcing program with a new global Agronomy R&D Center based at a Costa Rican coffee farm. New sustainable product innovations included limited-edition wooden gift cards as well as a USD $1 reusable tumbler with 10-cent refills to cut down on waste, even as it grapples with recycling at its stores. Starbucks has also set a goal to serve five percent of their in-store beverages in personal tumblers by 2015. While Starbucks has proved the recyclability of its cups in the US, UK, Canada, and Germany, the company still struggles with materials and infrastructure solutions for their remaining company-owned markets. Falling a bit behind in 2012, 69 percent of stores opened achieved LEED certification compared to 75 percent of stores in 2011, and with the appointment of Global CMO Sharon Rothstein in March, expectations are high for further advancements on sustainability messaging to be made over the next year.