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Volkswagen wants to become the most profitable and most sustainable car manufacturer worldwide by 2018—a bold ambition outlined in Volkswagen AG’s Strategy 2018. Though “Think Green” has long been the mantra among the eco-conscious, Volkswagen wants the world to “Think Blue,” the umbrella brand for its sustainability efforts. The automaker continues to make strides toward its vision for 2018—and is proving that it has learned its lessons well from Greenpeace’s “VW: The Dark Side” 2011 campaign, mocking the brand’s Super Bowl commercial. To date, Volkswagen has built the “greenest car factory” worldwide in Tennessee, pledged to reduce CO2 emissions to 95g/km per car by 2020, keeps ongoing company with top NGOs, and continues to bring affordable, highly efficient vehicles to market like the Eco Up! model. Not slated for the US, but hailed as “the most efficient natural gas car in Germany” by AutoEvolution.com, the Eco Up! uses just 6.4 pounds of compressed natural gas per 62.1 miles. Volkswagen is expanding its global eco-commitments. Stating that “climate protection is a driver for economic growth,” Volkswagen CEO Martin Winterkorn recently announced the company’s biggest investment in China to date: USD $12.7 billion, more than two-thirds of it to be invested by 2015 in low-consumption models and sustainable production. In Brazil, where the company will be investing heavily in new factories and infrastructure, ecological and social priorities will play an important role. In India, the company has reduced CO2 emissions by 6.4 percent and energy consumption by 5.5 percent in one of its plants, and is aiming to reduce freshwater consumption there this year by 10 percent. While other automakers highlight fuel-efficient products or eco-friendly concept vehicles, Volkswagen has introduced an entire system that encapsulates the brand’s approach to sustainability, reflects a holistic, enterprise-wide perspective, and encourages consumers to “think blue,” too.