Automakers Win by Going Long
By Andrew Martschenko
Automotive brands once again lead the Best Global Green Brands. They're not only reshaping the industry, but their sustainability efforts are making a difference in terms of perception and performance. Here's why they matter.
Can You Bottle Authenticity? Sustainability and FMCG Brands
By Rebeca Arbona
The key differentiator between successful FMCG/CPG brand environmental efforts, big and small, and those that fail is the one that’s always been a driver of consumer brand choice: consumers want to associate with brands they admire.
Pushing Green Innovation Forward
By Nirm Shanbhag
The technology and consumer electronics sector continue to push the boundaries of what’s possible. But unlike decades past, where creating more powerful and more capable electronics were the only priority, today it’s a story of balance between doing more and doing it smartly.
After Dhaka, a Chance to Build a More Humane Supply Chain—and a Stronger Brand
By Jez Frampton
Interbrand’s Global CEO looks at the links between brands’ sustainability aims and supply chain management in the wake of the Bangladesh garment factory disaster—and shows how brands can empower both workers and consumers and build a more positive, transparent image.