9,446 $m
It is unsurprising that Gucci should retain its position as the most valuable global Italian brand. Not merely a question of comparative magnitude and power, Gucci’s greatest success is its ability to embody, in a deliberate way, the quintessence of Italian desirability. By meticulously blending Frida Giannini’s inspired, fast-paced creative direction, constantly referencing the brand’s heritage, and devoting attention to its supply chain, its digital presence, and several corporate citizenship programs, Gucci continues to live up to its good name. Gucci’s 380 directly operated stores worldwide remain truly indispensable stops for those shoppers looking for authentic Italian style, quality — and some of the truly iconic codes in fashion history. In 2011, Gucci enjoyed further revenue growth (+18%), as well as an increase in profitability. The brand continues to see growth in 2012 with a 30% jump in online sales and a 15% increase in China — signs that the luxury brand is in a good place despite continued economic uncertainty. The brand also launched its “Forever Now” icons of heritage campaign in March. The campaign, which pays tribute to the signature Gucci green and red stripe and the iconic metal horsebit featured on the classic Gucci loafer, is an excellent reminder of the brand’s storied place in luxury fashion’s history and future.