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TOP 10 DE LAS MARCAS 2010
|
1
| Coca-Cola | 70,452 ($m) |
|
2
| IBM | 64,727 ($m) |
|
3
| Microsoft | 60,895 ($m) |
|
4
| Google | 43,557 ($m) |
|
5
| GE | 42,808 ($m) |
|
6
| McDonald's | 33,578 ($m) |
|
7
| Intel | 32,015 ($m) |
|
8
| Nokia | 29,495 ($m) |
|
9
| Disney | 28,731 ($m) |
|
10
| Hewlett-Packard | 26,867 ($m) |
|
|
VER TOP 100 COMPLETO
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Charts & Graphs
Top Risers & Fallers
See which brands experienced the biggest change in brand value in 2010.
Industry Insights
Find out which sectors performed best from 2008 to 2010.
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Press & Media
Lindsay Beltzer
Senior Associate,
Global Marketing & Communications
+1 212 798-7786
Featured Stories
Knowledge
Sub-brand, label or core concepts: When it comes to sustainability, are automotive brands crafting the right strategies?
By Michel Gabriel, Managing Director, Interbrand Munich
Brand strategies may vary, but automotive brands don’t have to make “either-or” decisions when integrating sustainability into their brand.
Read the full article
Knowledge
Learning from BP’s nightmare scenario: Three brand lessons
by Graham Hales, CEO, Interbrand London
Reevaluate the concept of fair profit, ensure that leaders are effective communicators and cater to a broad audience.
Read the full article
Brand Leader
Barton Warner, Vice President, U.S. Marketing and New Business Development
Bayer
“Maximizing our presence in the rapidly growing digital space — ensuring that it is fully integrated and complements our traditional media — will be a critical component to our growth strategy over the next five years.”
Go to the interview
Knowledge
Four principles of world changing brands: Use creativity and innovation to spark interest and demand
by Craig Stout, Senior Creative Director, Interbrand New York
IKEA, Jack Daniel’s and Target all get creativity right.
Read the full article
Knowledge
Lead and Inspire: A new age of corporate citizenship
by Tom Zara, Executive Director, Strategy, Interbrand New York
Crafting an inspired and unique corporate citizenship practice.
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Brand Leader
Adele D. Ambrose, Senior Vice President and Chief Communications Officer
Merck
“More and more, we see our customers – including healthcare professionals and healthcare consumers – caring about the company behind our medicines and vaccines.”
Go to the interview
Knowledge
The customer is in charge: the future of the digital experience
By Jeff Mancini, Senior Director Strategy (Digital), Interbrand New York
Under the new social microscope, brands need to be more personal, honest and relevant.
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Knowledge
How do strong brands affect talent recruitment? Top brands attract top candidates
By Maryann Stump, Senior Director, Interbrand New York
Use your brand to attract the best talent.
Read the full article