Best Global Brands 2010


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1 Coca-Cola70,452 ($m)
2 IBM64,727 ($m)
3 Microsoft60,895 ($m)
4 Google43,557 ($m)
5 GE42,808 ($m)
6 McDonald's33,578 ($m)
7 Intel32,015 ($m)
8 Nokia29,495 ($m)
9 Disney28,731 ($m)
10 HP26,867 ($m)

Charts & Graphs

Top Risers & Fallers

See which brands experienced the biggest change in brand value in 2010.

Top Risers and Fallers 

Industry Insights

Find out which sectors performed best from 2008 to 2010.

Industry Insights

BGB Badge

Are you a Best Global Brand? Contact Lindsay Beltzer for the BGB badge and guidelines for usage.

BGB badge

Press & Media

Lindsay Beltzer
Senior Associate,
Global Marketing & Communications
+1 212 798-7786

Kevin Bishop

Vice President of brand System and Workforce Enablement for IBM Worldwide, IBM




Kevin Bishop joined IBM in 1985 as a systems engineer, but his career progressed in sales and marketing roles including Director of Distribution Channels for IBM's business in the UK, Netherlands, Ireland and South Africa and subsequently Director of Marketing for the same region. Following IBM's acquisition of the PwC Consulting business, Kevin took on various roles including EMEA Director of Marketing for IBM Business Consulting Services, EMEA VP of Strategy and Marketing for IBM Business Consulting Services, and VP of in Northeast Europe.

In October 2009 Kevin was appointed his current role as VP of WW IBM brand system and workforce enablement. 

In addition to his line management responsibilities, Kevin is a Trustee of IBM United Kingdom Trust (since 2002), the Partnership Executive for IBM’s relationship with Cambridge University (since 2004) and was a Director of IBM UK Financial Services Limited (from 1988 to 2002). Outside of IBM, Kevin was Chairman of the Chartered Institute of Marketing enquiry into Media Neutral Planning, is a regular contributor to the Cranfield University Multi-Channel Marketing research group and since 2004 has been Visiting Professor of Marketing at the University of Bedfordshire. Kevin is also Liveryman of the Worshipful Company of Marketors, and a contributing member of their Think Tank on the future of marketing.