Best Global Brands 2010

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TOP 10 DE LAS MARCAS 2010


1 Coca-Cola70,452 ($m)
2 IBM64,727 ($m)
3 Microsoft60,895 ($m)
4 Google43,557 ($m)
5 GE42,808 ($m)
6 McDonald's33,578 ($m)
7 Intel32,015 ($m)
8 Nokia29,495 ($m)
9 Disney28,731 ($m)
10 HP26,867 ($m)
VER TOP 100 COMPLETO

Charts & Graphs

Top Risers & Fallers

See which brands experienced the biggest change in brand value in 2010.

Top Risers and Fallers 

Industry Insights

Find out which sectors performed best from 2008 to 2010.

Industry Insights

BGB Badge

Are you a Best Global Brand? Contact Lindsay Beltzer for the BGB badge and guidelines for usage.

BGB badge

Press & Media

Lindsay Beltzer
Senior Associate,
Global Marketing & Communications
+1 212 798-7786

 Interview with HP Interview with GucciInterview with AllianzInterview with adidasInterview with ZurichInterview with SAP

Featured Stories

Knowledge

Sub-brand, label or core concepts: When it comes to sustainability, are automotive brands crafting the right strategies?

By Michel Gabriel, Managing Director, Interbrand Munich

Brand strategies may vary, but automotive brands don’t have to make “either-or” decisions when integrating sustainability into their brand.

Read the full article

Knowledge

Learning from BP’s nightmare scenario: Three brand lessons

by Graham Hales, CEO, Interbrand London

Reevaluate the concept of fair profit, ensure that leaders are effective communicators and cater to a broad audience.

Read the full article

Barton Warner

Brand Leader

Barton Warner, Vice President, U.S. Marketing and New Business Development

Bayer

“Maximizing our presence in the rapidly growing digital space — ensuring that it is fully integrated and complements our traditional media — will be a critical component to our growth strategy over the next five years.”

Go to the interview

Knowledge

Four principles of world changing brands: Use creativity and innovation to spark interest and demand

by Craig Stout, Senior Creative Director, Interbrand New York

IKEA, Jack Daniel’s and Target all get creativity right.

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Knowledge

Lead and Inspire:  A new age of corporate citizenship

by Tom Zara, Executive Director, Strategy, Interbrand New York

Crafting an inspired and unique corporate citizenship practice.

Read the full article

Adele Ambrose

Brand Leader

Adele D. Ambrose, Senior Vice President and Chief Communications Officer

Merck

“More and more, we see our customers – including healthcare professionals and healthcare consumers – caring about the company behind our medicines and vaccines.”

Go to the interview

Knowledge

The customer is in charge: the future of the digital experience

By Jeff Mancini, Senior Director Strategy (Digital), Interbrand New York

Under the new social microscope, brands need to be more personal, honest and relevant.

Read the full article

Knowledge

How do strong brands affect talent recruitment? Top brands attract top candidates

By Maryann Stump, Senior Director, Interbrand New York

Use your brand to attract the best talent.

Read the full article