The Top 100 List View

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2013 Rank2012 RankBrandBrand NameRegion/CountrySectorBrand Value ($m)Change in Brand Value
1
2AppleUnited StatesTechnology98,31628%
2
4GoogleUnited StatesTechnology93,29134%
3
1Coca-ColaUnited StatesBeverages79,2132%
4
3IBMUnited StatesBusiness Services78,8084%
5
5MicrosoftUnited StatesTechnology59,5463%
6
6GEUnited StatesDiversified46,9477%
7
7McDonald'sUnited StatesRestaurants41,9925%
8
9SamsungSouth KoreaTechnology39,61020%
9
8IntelUnited StatesTechnology37,257-5%
10
10ToyotaJapanAutomotive35,34617%
11
11Mercedes-BenzGermanyAutomotive31,9046%
12
12BMWGermanyAutomotive31,83910%
13
14CiscoUnited StatesTechnology29,0537%
14
13DisneyUnited StatesMedia28,1473%
15
15HPUnited StatesTechnology25,843-1%
16
16GilletteUnited StatesFMCG25,1051%
17
17Louis VuittonFranceLuxury24,8936%
18
18OracleUnited StatesTechnology24,0889%
19
20AmazonUnited StatesRetail23,62027%
20
21HondaJapanAutomotive18,4907%
21
23H&MSwedenApparel18,16810%
22
22PepsiUnited StatesBeverages17,8928%
23
24American ExpressUnited StatesFinancial Services17,64612%
24
26NikeUnited StatesSporting Goods17,08513%
25
25SAPGermanyTechnology16,6767%
26
28IKEASwedenHome Furnishings13,8188%
27
27UPSUnited StatesTransportation13,7635%
28
36eBayUnited StatesRetail13,16220%
29
34PampersUnited StatesFMCG13,03515%
30
29Kellogg'sUnited StatesFMCG12,9878%
31
31BudweiserUnited StatesAlcohol12,6146%
32
33HSBCUnited KingdomFinancial Services12,1837%
33
32J.P. MorganUnited StatesFinancial Services11,4560%
34
39VolkswagenGermanyAutomotive11,12020%
35
30CanonJapanElectronics10,989-9%
36
37ZaraSpainApparel10,82114%
37
35NescaféSwitzerlandBeverages10,651-4%
38
38GucciItalyLuxury10,1517%
39
42L'OréalFranceFMCG9,87412%
40
41PhilipsNetherlandsElectronics9,8138%
41
43AccentureUnited StatesBusiness Services9,4718%
42
45FordUnited StatesAutomotive9,18115%
43
53HyundaiSouth KoreaAutomotive9,00420%
44
48Goldman SachsUnited StatesFinancial Services8,53612%
45
51SiemensGermanyDiversified8,50313%
46
40SonyJapanElectronics8,408-8%
47
44Thomson ReutersCanadaMedia8,103-4%
48
50CitiUnited StatesFinancial Services7,9735%
49
52DanoneFranceFMCG7,9686%
50
47ColgateUnited StatesFMCG7,8332%
51
55AudiGermanyAutomotive7,7678%
52
69FacebookUnited StatesTechnology7,73243%
53
46HeinzUnited StatesFMCG7,648-1%
54
63HermèsFranceLuxury7,61623%
55
60adidasGermanySporting Goods7,53512%
56
57NestléSwitzerlandFMCG7,5279%
57
19NokiaFinlandElectronics7,444-65%
58
61CaterpillarUnited StatesDiversified7,12513%
59
58AXAFranceFinancial Services7,0965%
60
68CartierFranceLuxury6,89726%
61
49DellUnited StatesTechnology6,845-10%
62
59XeroxUnited StatesBusiness Services6,7791%
63
62AllianzGermanyFinancial Services6,7108%
64
72PorscheGermanyAutomotive6,47126%
65
73NissanJapanAutomotive6,20325%
66
64KFCUnited StatesRestaurants6,1923%
67
56NintendoJapanElectronics6,086-14%
68
65PanasonicJapanElectronics5,8211%
69
66SpriteUnited StatesBeverages5,8112%
70
NEWDiscoveryUnited StatesMedia5,7560%
71
54Morgan StanleyUnited StatesFinancial Services5,724-21%
72
84PradaItalyLuxury5,57030%
73
75ShellNetherlandsEnergy5,53516%
74
74VisaUnited StatesFinancial Services5,46511%
75
70Tiffany & Co.United StatesLuxury5,4405%
76
773MUnited StatesDiversified5,41316%
77
82BurberryUnited KingdomLuxury5,18920%
78
67MTVUnited StatesMedia4,980-12%
79
78AdobeUnited StatesTechnology4,8998%
80
85John DeereUnited StatesDiversified4,86515%
81
79Johnson & JohnsonUnited StatesFMCG4,7779%
82
83Johnnie WalkerUnited KingdomAlcohol4,74510%
83
87KiaSouth KoreaAutomotive4,70815%
84
76SantanderSpainFinancial Services4,660-2%
85
NEWDuracellUnited StatesFMCG4,6450%
86
81Jack Daniel'sUnited StatesAlcohol4,6427%
87
71AvonUnited StatesFMCG4,610-11%
88
91Ralph LaurenUnited StatesApparel4,58414%
89
NEWChevroletUnited StatesAutomotive4,5780%
90
80KleenexUnited StatesFMCG4,4282%
91
88StarbucksUnited StatesRestaurants4,3998%
92
92HeinekenNetherlandsAlcohol4,33110%
93
89CoronaMexicoAlcohol4,2765%
94
86Pizza HutUnited StatesRestaurants4,2692%
95
90SmirnoffUnited KingdomAlcohol4,2625%
96
96Harley-DavidsonUnited StatesAutomotive4,23010%
97
94MasterCardUnited StatesFinancial Services4,2068%
98
99FerrariItalyAutomotive4,0136%
99
98Moët & ChandonFranceAlcohol3,9433%
100
100GapUnited StatesApparel3,9205%