Interbrand
creates Zeneca, the ground-breaking new global brand name
and identity for major bio-sciences group formerly ICI (and
soon to become AstraZeneca)
Interbrand is hired by IBM to value its brand worldwide
» 1991
Interbrand creates a new corporate
identity for Compaq Computers
Interbrand retained as agency of record by
SmithKline Beecham to develop global brand names for its pipeline
of new drugs
» 1990
Brands, an International Review
launches
Interbrand dresses Breyers ice cream
in black and starts a new look for premium frozen food packaging