Oxfam - Interbrand conducted an international rebranding program to establish an umbrella brand positioning for Oxfam. The refreshed identity system is uniting, yet retains distinctive sub-brand offers, with a brand architecture decision tree to show the appropriate level of umbrella brand endorsement.
Interbrand Foundation
The Interbrand Foundation helps deserving nonprofits create and manage
world-class brands. The nonprofit sector is incredibly competitive with over
1.5 million organizations registered worldwide. This degree of competition
demands sophisticated, innovative and fresh branding to create the right
impact. Since 1998, the Foundation has helped better communicate the mission
of nonprofits around the world helping them attract and retain both donors
and volunteers.
The Foundation evaluates potential grant recipients, coordinates staffing
and oversees programs that allow our people to contribute their strategic
and creative skills. We work with nonprofits that contribute directly to
human well-being through social betterment, healthcare innovation, or
environmental advocacy and action. These grants represent a reduced rate on
Interbrand professional fees. Outside expenses and implementation costs of
travel, printing, sign production, legal services, photography and the like,
are the responsibility of the nonprofit.
