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Canon faced multiple difficulties this past year: a stronger yen, Europe’s debt crisis, and slow economic recovery in the US. The brand has responded to these challenges by making product innovation and corporate citizenship top priorities. In 2012, current chairman and CEO, Fujio Mitarai, returned to the role of President and announced his vision for Canon to achieve the number one position in all of its core businesses. This year, the company made its largest acquisition in its history, purchasing Dutch print maker, Oce, for USD $1 billion. While the integration is still underway, it should boost Canon’s product lineup beyond that of competitors like HP and Epson. Canon’s investment in R&D and strong commitment to technology and innovation has contributed to Canon’s slight rise in brand value.
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