5,756 $m
The Discovery brand makes its debut in Best Global Brands after a record-breaking 2012 and a strong first quarter. The Discovery Channel began 2013 with its best January ever and a 20 percent increase in US viewership. Discovery also aims to grow its current international base of 551 million subscribers. With high levels of viewer engagement, thanks to hit series and franchises such as Shark Week, it’s experiencing double-digit growth across nearly every region. The Investigation Discovery channel, also a standout, delivered 45 consecutive months of primetime TV gains in its key demographic. With new programming in development and 35 successful series returning in 2013, Investigation Discovery increased 20 percent across all its key demographics. The Discovery Fit & Health network also recorded gains in 2012 among households in general and female viewers in particular. Discovery ensures the consistent experience of its brand across touchpoints including Discovery Commerce, which offers a range of brand-right merchandise and an e-commerce channel, and Discovery Digital. Discovery’s public affairs initiatives have included “Discover Your Skills” to help the unemployed obtain marketable job skills, “Discover Your Impact Day” to promote volunteerism, and Discovery Education, which aims to inspire students and support educators with streaming video and digital textbooks. With a commitment to producing even more original and engaging content for TV, online, and mobile, Discovery will effectively steward its brand globally, positioning it for success in the future.