From Information to Intelligence: Unlocking the Promise of Big Data
By Emma Hrustic
Big Data creates big opportunities for brands that see beyond the numbers to the big picture. Here's a look at the tools to help brands navigate and lead.
Developing a Business Case for Brand Change
By Mike Rocha
Interbrand's Global Director of Brand Valuation, Mike Rocha, explains how the brand valuation model—and a firm with the right skills—can help businesses leverage the power of their brands to reach new levels of profit and prestige.
3M, Penny Wise
Director, Brand and Core Marketing
3M's culture of innovation, strong Corporate Citizenship, robust product portfolio, and collaborative approach have helped the company earn its leadership position in numerous markets.
Aflac, Michael Zuna
EVP, Chief Marketing & Sales Officer
How do you engage and persuade customers in a category that is “sold not bought”? For supplemental insurance leader, Aflac, the challenge is an opportunity to clarify, educate, and demonstrate that it’s willing to go the extra mile to deliver products that enrich lives. [Video]