Aflac, Michael Zuna
EVP, Chief Marketing & Sales Officer
How do you engage and persuade customers in a category that is “sold not bought”? For supplemental insurance leader, Aflac, the challenge is an opportunity to clarify, educate, and demonstrate that it’s willing to go the extra mile to deliver products that enrich lives. [Video]
Audi, Sven Schuwirth
Head of Brand and Sales Development
With "Vorsprung durch Technik" at the heart of its positioning, Audi intends to lead by understanding customers' future needs better than others do.
Bayer, Uwe Schmidt
Head of Corporate Branding
Upholding the "Science for a better life" mission for the past 150 years, Bayer creates a strong relationship between innovation and leadership.
BMW, Dr. Steven F. Althaus
Director Brand Management, BMW and Marketing Services
BMW lives up to its strong leadership claims by providing answers to the economic and environmental challenges of a changing world.