Best Global Brands 2009


Coming soon:
On September 15th, Interbrand reveals how the world’s most valuable brands have performed in 2010.

View the 2009 Full Report

Best Global Brands 2009 cover

Downloads
2009 REPORT (9MB)
POSTER (1 MB)

Top Ten Brands in 2010


1 Coca-Cola70,452 ($m)
2 IBM64,727 ($m)
3 Microsoft60,895 ($m)
4 Google43,557 ($m)
5 GE42,808 ($m)
6 McDonald's33,578 ($m)
7 Intel32,015 ($m)
8 Nokia29,495 ($m)
9 Disney28,731 ($m)
10 HP26,867 ($m)
View All Top 100 Brands

Interactive Presentations

Best Global Brands presentationBest Global Brands 2009: Insights and Overviews
Global Chief Executive Jez Frampton reviews the big takeaways from the 2009 Best Global Brands Study.

A Decade of Best Global Brands

A Decade of the Best Global Brands
View the top 20 brands' and industry performance over the past 10 years.

Methodology

Our Methodology
Learn about our methodology for valuing brands.

Interviews with Global Brand Leaders

  • "We have a clearly defined brand mission, vision, and values. Authenticity plays a vital role here... It builds trust and credibility with the consumer and provides the basis for identification with your brand, and it must never be jeopardized." Erich Stamminger, adidas group

    Erich Stamminger, adidas group
  • "The brand is treated as a strong, differentiating asset, from employer branding to corporate, distribution, and product branding. The brand has earned a place within the business decision process and is perceived as a differentiator in the marketplace. Every business entity branded Allianz has to contribute to the overall Allianz value proposition." Steven Althaus, Ph.D., Allianz AG

    Steven Althaus, Ph.D., Allianz AG
  • "Providing superior customer service that goes above and beyond the norm is something we place considerable emphasis on within our organization. Our aim is to ensure that we give our customers the confidence they are increasingly asking for in this climate. We reassure them that we've got them covered—wherever they are in the world." Alison Bain, American Express

    Alison Bain, American Express
  • "If you had a long stretch out there in the marketplace of 'more is more and more is good,' now you have a significantly different value shift out there in the marketplace. I think this is most apparent in the luxury segment. I think there is a return to quality; I think there is a return to things that have substance." Scott Keogh, Audi of America

    Scott Keogh, Audi of America
  • "BMW has identified very early on that, next to our products, the brand is the second strongest pillar for our success. It delivers the emotional added value that is very important for our customers." Jan-Christiaan Koenders, BMW

    Jan-Christiaan Koenders, BMW
  • "The importance of brand coherence across geographic boundaries and across internal and external audiences contributes to building a successful brand." David Bickerton, BP

    David Bickerton, BP
  • "...The world economy is at its most dynamic and borderless threshold ever. Between the ingenuity and entrepreneurship of free market economies, and the sheer will and size of government-driven economies, we'll continue to see steep change and innovation that will spur growth for centuries to come." Russ Klein, Burger King

    Russ Klein, Burger King
  • "In my experience, simplicity has always been entirely more effective than complex brand development and communication, so a robust, authentic strategy is always better than an over-engineered and somewhat aspirational approach."James Leipnik, Canon

    James Leipnik, Canon
  • "With over 7,000 direct employees across the world, I believe we should all see ourselves as custodians of the Gucci brand—a brand that was here before all of us and one that will survive all of us. The long lasting values of the brand ultimately inform and guide every decision we make and they also inspire all of us along the way."Patrizio di Marco, Gucci

    Patrizio di Marco, Gucci
  • "At KFC we pride ourselves on being customer maniacs. In the service industry this is and will continue to be the most important touchpoint. We have to excel and come up with different and innovative ways to provide the best consumer experience. In a way we are lucky, because we literally control the touchpoint and therefore the outcome."Javier Benito, KFC

    Javier Benito, KFC
  • "The combination of a highly visible global sports platform, a global ad campaign (TV, press, billboards, online), a strong PR effort, and over 120 local business activations across 30-plus markets put ING on the map as a global and leading financial services company in just two years' time."Isabelle Conner, ING

    Isabelle Conner, ING
  • "McDonald's is the most brand and customer orientated business for which I have worked. The brand is a language that everyone speaks, from the Global Chief Executive to a restaurant manager." Jill McDonald, McDonald's

    Jill McDonald, McDonald's
  • "In our industry, Moët has succeeded in seeing champagne emerge from its historical market of alcoholic beverages to become a luxury brand. This has influenced the entire sector and driven it towards 'premium.'" Marc Jacheet, Moët & Chandon

    Marc Jacheet, Moët & Chandon
  • "At Philips, the brand informs how we do business, from product development to the billing department. 'Simplicity' is not just a tagline. It is a guiding principle, which is continuously tracked externally and internally."Geert van Kuyck, Philips

    Geert van Kuyck, Philips
  • "Next to our employees, the brand is our company's most important immaterial asset, and protecting its value is of great importance to everyone at Siemens." Michael Rossa, Siemens

    Michael Rossa, Siemens

More Insights on Creating and Managing Brands

Brand building in a new marketplace.
Say Goodbye to Textbook Cases: How successful brands will be built in the future by Walter Brecht

Small is the New Big: How your organization can harness the power of thinking small by Julian Dailly

Everyone's talking about sustainability and social media—and both matter just as much to B2B as to B2C.
Sustainability and B2B Brands: Driving green for growth by Ruchika Joshi

B2B Brands and Social Media
: A need for deeper engagement by Ted Graham

No matter where you are located or what sector you are in, today's the year to engage online.
New Media: Challenges and opportunities for brands by Tom Sitati

Six Steps to Effectively Market Your Brand Online: Make 2009 the year you engage! By Bunny Ellerin and Nora Geiss

Get it right, or pay the price.
10 Most Common Naming Mistakes by Paola Norambuena

Memo to CMO's: It's the packaging stupid by Dyfed "Fred" Richards

It is really true—sustainability drives value for your brand.
Uncovering the Link Between CSR and Brand Value: Developing a new methodology by Greg Silverman

Corporate Responsibility: Brand leadership or greenwashing? by Dr. Thomas Deigendesch

Your employees matter. Get them involved.
Brand engagement: Beyond internal branding by Alexander Rauch

Video/Slideshows

Best Global Brands Launch Events
Slideshow of the launch event at the MoMA, New York
Slideshow from New York

Slideshow from the launch event in London
Slideshow from London

Jez Frampton on BusinessWeek TV
Interbrand CEO Jez Frampton on BusinessWeek TV
Launch video...

More than a year into the recession, some brands are thriving, but most are not. Interbrand's Jez Frampton speaks with BusinessWeek's Burt Helm about the brands that topped the list.

Best Global Brands Around the Wolrd
Our slidshow of the 100 Best Global Brands 2009

See our slideshow on Flickr

Links of Interest

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