Best Global Brands 2010

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Charts & Graphs

Top Risers & Fallers

See which brands experienced the biggest change in brand value in 2010.

Top Risers and Fallers 

Industry Insights

Find out which sectors performed best from 2008 to 2010.

Industry Insights

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Press & Media

Lisa Kline
+1 212 798 7646

Lindsay Beltzer
+1 212 798 7786

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RankPrevious RankBrand地域 / 国SectorBrand Value ($m)Change in Brand Value
11United StatesBeverages70,4522%
22United StatesBusiness Services64,7277%
33United StatesTechnology60,8957%
47United StatesTechnology43,55736%
54United StatesDiversified42,808-10%
66United StatesRestaurants33,5784%
79United StatesTechnology32,0154%
85FinlandElectronics29,495-15%
910United StatesMedia28,7311%
1011United StatesTechnology26,86712%
118JapanAutomotive26,192-16%
1212GermanyAutomotive25,1796%
1313United StatesFMCG23,2982%
1414United StatesTechnology23,2195%
1515GermanyAutomotive22,3223%
1616FranceLuxury21,8604%
1720United StatesTechnology21,14337%
1817United StatesTobacco19,9615%
1919South KoreaTechnology19,49111%
2018JapanAutomotive18,5064%
2121SwedenApparel16,1365%
2224United StatesTechnology14,8819%
2323United StatesBeverages14,0613%
2422United StatesFinancial Services13,944-7%
2526United StatesSporting Goods13,7064%
2627GermanyTechnology12,7565%
2725SwitzerlandBeverages12,753-4%
2828SwedenHome Furnishings12,4874%
2937United StatesFinancial Services12,31429%
3030United StatesAlcohol12,2524%
3131United StatesTransportation11,8262%
3232United KingdomFinancial Services11,56110%
3333JapanElectronics11,48510%
3429JapanElectronics11,356-5%
3534United StatesFMCG11,0416%
3643United StatesRetail9,66523%
3738United StatesFinancial Services9,3721%
3839JapanElectronics8,990-2%
3940CanadaMedia8,9766%
4036United StatesFinancial Services8,887-13%
4135United StatesTechnology8,880-14%
4242NetherlandsElectronics8,6967%
4346United StatesRetail8,45315%
4441ItalyLuxury8,3462%
4544FranceFMCG7,9813%
4648United StatesFMCG7,5344%
4745United StatesBusiness Services7,481-3%
4850SpainApparel7,46810%
4947GermanyDiversified7,3150%
5049United StatesAutomotive7,1953%
5152United StatesFMCG6,9196%
5257United StatesFinancial Services6,9118%
5355GermanyAutomotive6,8926%
5463CanadaElectronics6,76232%
5554United StatesMedia6,7193%
5653FranceFinancial Services6,6943%
5758SwitzerlandFMCG6,5484%
5860FranceFMCG6,3637%
5956United StatesBusiness Services6,109-5%
6061United StatesRestaurants5,8442%
61NEWUnited StatesBeverages5,777N/A
6262GermanySporting Goods5,4952%
6365GermanyAutomotive5,4619%
6467United StatesFMCG5,0723%
6569South KoreaAutomotive5,0339%
6664United StatesMedia4,958-3%
6781GermanyFinancial Services4,90428%
68NEWSpainFinancial Services4,846N/A
6970FranceLuxury4,7824%
7066United StatesDiversified4,704-6%
7171United StatesFMCG4,5363%
7274GermanyAutomotive4,4044%
7375JapanElectronics4,3513%
74NEWUnited KingdomFinancial Services4,218N/A
7580United StatesFMCG4,1558%
7676United StatesLuxury4,1273%
7777FranceLuxury4,0522%
78NEWUnited StatesAlcohol4,036N/A
7982FranceAlcohol4,0217%
80NEWSwitzerlandFinancial Services4,010N/A
8192NetherlandsEnergy4,00324%
8294United StatesFinancial Services3,99826%
8379United StatesRestaurants3,9732%
8478United StatesApparel3,9611%
85NEWMexicoAlcohol3,847N/A
8672SwitzerlandFinancial Services3,812-13%
8786GermanyFMCG3,7345%
8895United StatesTechnology3,62615%
8984United KingdomAlcohol3,624-2%
90NEWUnited StatesDiversified3,586N/A
9188ItalyAutomotive3,5621%
92NEWUnited KingdomAlcohol3,557N/A
93NEWNetherlandsAlcohol3,516N/A
94NEWSwitzerlandFinancial Services3,496N/A
9589ItalyLuxury3,4434%
9691FranceFMCG3,4035%
9790United StatesRestaurants3,3392%
9873United StatesAutomotive3,281-24%
99100United StatesFMCG3,2415%
10098United KingdomLuxury3,1100%