Best Global Brands 2011

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Top Ten Brands in 2011


1 Coca-Cola71,861 ($m)
2 IBM69,905 ($m)
3 Microsoft59,087 ($m)
4 Google55,317 ($m)
5 GE42,808 ($m)
6 McDonald's35,593 ($m)
7 Intel35,217 ($m)
8 Apple33,492 ($m)
9 Disney29,018 ($m)
10 HP28,479 ($m)
View All Top 100 Brands
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Lindsay Beltzer
Senior Associate,
Global Marketing & Communications
+1 212 798-7786

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Top Brand - Best Global Brands 2011

INTERACT WITH THE BEST GLOBAL BRANDS
Best Global Brands Charts

Compare your brand value to others in your sector, view the top 15 Best Global Brands in relation to one another, and see a breakdown of brand value by country/region.
View the charts

MEET THE CEO OF HERMÈS
Hermes

Patrick Thomas talks about his company’s 2010 record growth and the specific challenges that exist for brands in the luxury space.
Read the interview


TECHNOLOGY INSIGHTS

tech article

The technology sector is undergoing a major upheaval. Find out why organizations in this sector need to start reinventing their brands.
Read "Technology Brands: Time to Reinvent" by Nirm Shanbhag


MEET IBM'S KEVIN BISHOP

ibm

Kevin Bishop, IBM's Vice President of Brand System and Workforce Enablement for IBM Worldwide, talks about his company's centennial, its "Jeopardy" computer winner, Watson, and how IBM fosters a creative culture of innovation.
Read the interview


BRANDS IN AN ENVIRONMENTAL CRISIS

environmental

The last few years have seen a number of brands at the center of environmental crises. Some have handled the pressure better than others. So how should brands affected by an environmental crisis react and what is their role when it comes to an environmental crisis?
Read "Managing Brands in an Environmental Crisis" by Alex Murray


THE MAN BEHIND COCA-COLA'S PLANTBOTTLE™

plantbottle coke

An interview with Scott Vitters, Sustainable Packaging Director at the Coca-Cola Company and find out more about Coca-Cola's revolutionary PlantBottle™-- an environmentally sustainable packaging solution that has been 10 years in the making.
Read the interview


BEHIND THE SCENES OF THE BMW GUGGENHEIM LAB

guggenheim

Meet BMW Guggenheim Lab Team member, Charles Montgomery, and learn more about his emotional map project for the Lab.
Read the interview


HOW TO HANG ON TO YOUR WORKFORCE

employee branding

Companies today face major internal brand engagement challenges, with a decline in loyalty, a growing willingness to change jobs, and increasing demands in the workplace. To meet these challenges, companies need to focus on creating a strong employer brand to boost the image of the company and continuously increase the value of the brand.
Read "Boost the value of your brand by clearly positioning your company on the job market" by Nina Oswald