JAPAN'S BEST GLOBAL BRANDS 2012
日本のグローバル・ブランドTOP30
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JAPAN'S BEST GLOBAL BRANDS 2012
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BEST GLOBAL BRANDS 2011
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*海外売上高比率30%未満
Change
in rank | 2012
Rank | 2011
Rank | Brand | Sector | 2012 Brand
Value ($m) | Change in
brand value
vs JBDB 2011 |
| - | 1 | 1 |  | Telecommunications | 10,850 | 1% |
| - | 2 | 2 | 
| Financial Services | 5,677 | -1% |
| - | 3 | 3 |  | Telecommunications | 4,419 | 7% |
| - | 4 | 4 |  | Financial Services | 3,733 | 2% |
| - | 5 | 5 |  | Telecommunications | 3,234 | 8% |
| ↑ | 6 | 7 |  | Retail | 2,949 | 13% |
| ↓ | 7 | 6 |  | Financial Services | 2,660 | -6% |
| - | 8 | 8 |  | Food & Beverages | 1,798 | -1% |
| - | 9 | 9 |  | Personal Care | 1,681 | 5% |
| - | 10 | 10 |  | Internet Services | 1,554 | 14% |
| ↑ | 11 | 12 |  | Food & Beverages | 1,090 | 6% |
| ↓ | 12 | 11 |  | Financial Services | 1,089 | -8% |
| - | 13 | 13 |  | Food & Beverages | 1,047 | 7% |
| ↑ | 14 | 15 |  | Retail | 908 | 11% |
| ↓ | 15 | 14 |  | Security | 872 | 3% |
| ↑ | 16 | 17 |  | Construction & Real Estate | 698 | 4% |
| ↑ | 17 | 18 |  | Construction & Real Estate | 560 | -6% |
| ↑ | 18 | 20 |  | Retail | 540 | 8% |
| - | 19 | 19 |  | Computer Services | 531 | -6% |
| ↑ | 20 | 22 |  | Food & Beverages | 519 | 7% |
| ↑ | 21 | 28 |  | Internet Services | 470 | 32% |
| ↑ | 22 | 23 |  | Education | 462 | -1% |
| ↑ | 23 | 30 |  | Internet Services | 461 | 34% |
| - | 24 | 24 |  | Food & Beverages | 440 | 2% |
| ↓ | 25 | 21 |  | Financial Services | 435 | -11% |
| ↑ | 26 | 27 |  | Construction & Real Estate | 393 | 8% |
| ↓ | 27 | 25 |  | Construction & Real Estate | 389 | 1% |
| ↓ | 28 | 26 |  | Computer Services | 386 | 2% |
| - | 29 | 29 |  | Financial Services | 359 | 2% |
-
| 30 | NEW |  | Retail | 355 | -
|