Best Korea Brands 2014


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Harry woo
Senior Manager
Interbrand Korea
6th Fl. Intellex Bldg.
620 Eonju-ro
Gangnam-gu, Seoul 135-832
South Korea
T +82 2 515 9150
harry.woo@interbrand.com

Korea’s voice and presence is growing in the world─and the world is listening.

Best Korea Brands 2014


It has been incredible to observe the rapid growth and development of Koreas’s market and the spectacular rise of its brands. Now in its second year, the Best Korea Brands annual report ranks and celebrates the corporations that are bringing prosperity to their home market and making their mark globally.

Brands that are now familiar names around the world, such as Samsung, Hyundai, and Kia, are clear examples of businesses that know how to use the power of their brands to enhance business performance. Not only leading the way in Korea, these companies have also been ranked among the top 100 worldwide in Interbrand’s Best Global Brands report. And just like their top-ranked international peers, powerhouse Korean companies are using the ranking and calculated brand value to gauge performance as well.

In the past, Korean corporations managed public awareness and drove choice by simply advertising their brand names and products. However, Korean corporations are now facing a more complex landscape: the rising expectations of consumers and the need to differentiate as competing brands multiply.

To win the hearts and minds of customers today, Korean companies are realizing they have to consider their larger identity, define their core values and brand promise, and seamlessly communicate not just what they deliver, but also what they stand for.

LG Electronics, for instance, discovered how its brand could help it regain market share when it began to fall behind in the smartphone industry. With an emphasis on innovative products like the G2 and the development of a new brand slogan, “It’s all possible,” LG is signaling a new vision—and making a comeback.

Korean brands such as Amore Pacific and Hankook Tire are also flexing their brand power on the global stage. Amore Pacific, with a message that resonates far beyond Korea, has styled itself as an “Asian Beauty Creator” and is currently making headway into North America and China. Hankook Tire, renowned for its commitment to superior technology, is now supplying tires for world leading automotive brands such as Mercedes-Benz, BMW, and Audi. As a result, Hankook Tire is creating a positive image of Korean brands among international audiences.

Brands, after all, are not the sole properties of particular stockholders and owners—they belong to and represent their home country, along with its culture and national values. Korea’s voice and presence is growing in the world—and the world is listening. How will Korean brands take advantage of this tremendous opportunity?

We at Interbrand believe that brands have the power to change the world. For that reason, we observe many markets—including the Korean market—to identify brands that are revolutionizing the way we live, inspiring new business models, creatively engaging customers, and demonstrating leadership in every sense of the word.

In that context, we have examined a competitive pool of Korean brands and ranked the top 50 by brand value in our Best Korea Brands 2014 report. Considering the country’s current economic status and high growth potential, we decided that the 30-brand ranking structure we adhered to last year would not provide sufficient representation for the country’s many successful brands. Thus, we have expanded the list to include 50.

May Korean businesses consider that a vote of confidence!

It is my sincere honor to congratulate the 50 Korean brands that were meticulously selected for inclusion in Best Korea Brands 2014. We look forward to watching the Korean market continue to evolve—and seeing how its brands reshape the world.

Best regards,
Jez Frampton
Jez Frampton
Global CEO, Interbrand

2014 RankBrandBrand NameSectorBrand Value ($m USD)Change in Brand Value
1
Samsung ElectronicsElectronics39,61023%
2
Hyundai Motor CompanyAutomotive9,00423%
3
Kia Motors CorporationAutomotive4,70818%
4
SK TelecomTelecommunications3,8554%
5
POSCOBasic Materials2,4945%
6
Samsung Life InsuranceFinancial Services2,47610%
7
LG ElectronicsElectronics2,39225%
8
NAVERMedia2,2954%
9
KB Kookmin BankFinancial Services2,264-2%
10
Shinhan CardFinancial Services2,18714%
11
Korea TelecomTelecommunications1,8255%
12
Shinhan BankFinancial Services1,657-10%
13
Hana BankFinancial Services1,607-4%
14
Hyundai Heavy IndustriesHeavy Industry1,565-3%
15
Samsung Fire & Marine InsuranceFinancial Services1,5510%
16
Hyundai MobisAutomotive1,41018%
17
LG ChemChemicals1,402-11%
18
Lotte ShoppingRetail1,31318%
19
Amore PacificFMCG1,14815%
20
Hyundai CardFinancial Services1,1216%
21
Samsung CardFinancial Services1,0789%
22
Kyobo Life InsuranceFinancial Services1,06520%
23
Samsung C&TConstruction1,06111%
24
Hyundai Engineering & ConstructionConstruction9034%
25
Hankook TireAutomotive77916%
26
SK InnovationEnergy757-4%
27
KT&GTobacco747New
28
LG Household & Health CareFMCG61622%
29
EmartRetail613New
30
Hyundai Department StoreRetail6012%
31
CJ CheiljedangFMCG54124%
32
Hite JinroAlcohol4715%
33
Samsung SecuritiesFinancial Services458New
34
CJ O ShoppingRetail407New
35
Doosan InfracoreHeavy Industry406New
36
Hotel ShillaHospitality399New
37
Hyundai Marine & Fire InsuranceFinancial Services397New
38
Hyundai CapitalFinancial Services358New
39
Lotte HimartRetail348New
40
S-OILEnergy347New
41
LG U+Telecommunications341New
42
Hanwha LifeFinancial Services340New
43
Mirae AssetFinancial Services336New
44
Dongbu InsuranceFinancial Services330New
45
CJ E&MMedia308New
46
Samsung Heavy IndustriesHeavy Industry298New
47
GS ShopRetail289New
48
Hyundai HmallRetail271New
49
BC CardFinancial Services259New
50
NongshimFMCG252New