9,471 $m
Business Services
This year has been one of little change for the Accenture brand. It continues to see success from the global advertising campaign it launched in 2011 after the quick cancellation of its long-running campaign featuring Tiger Woods. This new campaign features success stories and proof points of Accenture’s ability to continuously and seamlessly deliver on its tagline, “High performance. Delivered.” across industries and geographies. The brand continues to explore new ways to deliver high performance to its clients in ways that are meaningful to them, and the integration of digital agency Fjord into Accenture Interactive in early 2013 marks another step toward digital expertise. Accenture further expanded that digital expertise through a recent strategic investment in and expansion of its relationship with Apigee, providers of an enterprise-grade API management platform, forming a global alliance to deliver solutions that help clients more easily build mobile applications and connect enterprise systems. The brand has also demonstrated commitment in its Corporate Citizenship efforts, doubling its 2012 “Skills to Succeed” goal of equipping 250,000 people globally with the skills to get a job or build a business to 500,000 in 2013. Ever delivering against its tagline, the mission of “Skills to Succeed” is to give people around the world the opportunity to deliver high performance in their own right, showing why Accenture remains one of the world’s leading management consulting organizations.