As Hyundai’s Executive Vice President (CMO), Wonhong Cho leads the Brand Management and Marketing Strategy division. Mr. Cho is responsible for Hyundai’s global brand communication strategy, corporate and marketing strategy, and corporate identity.
He is a recognized expert in the areas of innovation, growth strategy, marketing and organizational dynamics across various industries. Prior to joining Hyundai, he was a global partner of Monitor Group while residing as the managing director of Monitor Group Seoul office. He also has experience working at Booz Allen & Hamilton. He holds an MBA degree from The Wharton School of the University of Pennsylvania and a BA in business administration from Seoul National University.
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