Best Global Brands 2010

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2010 Ranking of the Top 100 Brands

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Rank	Previous Rank	Region/Country	Sector	Brand Value ($m)	Change in Brand Value
1	1	United States	Beverages	70,452	2%
2	2	United States	Business Services	64,727	7%
3	3	United States	Computer Software	60,895	7%
4	7	United States	Internet Services	43,557	36%
5	4	United States	Diversified	42,808	-10%
6	6	United States	Restaurants	33,578	4%
7	9	United States	Electronics	32,015	4%
8	5	Finland	Electronics	29,495	-15%
9	10	United States	Media	28,731	1%
10	11	United States	Electronics	26,867	12%
11	8	Japan	Automotive	26,192	-16%
12	12	Germany	Automotive	25,179	6%
13	13	United States	FMCG	23,298	2%
14	14	United States	Business Services	23,219	5%
15	15	Germany	Automotive	22,322	3%
16	16	France	Luxury	21,860	4%
17	20	United States	Electronics	21,143	37%
18	17	United States	Tobacco	19,961	5%
19	19	South Korea	Electronics	19,491	11%
20	18	Japan	Automotive	18,506	4%
21	21	Sweden	Apparel	16,136	5%
22	24	United States	Business Services	14,881	9%
23	23	United States	Beverages	14,061	3%
24	22	United States	Financial Services	13,944	-7%
25	26	United States	Sporting Goods	13,706	4%
26	27	Germany	Business Services	12,756	5%
27	25	Switzerland	Beverages	12,753	-4%
28	28	Sweden	Home Furnishings	12,487	4%
29	37	United States	Financial Services	12,314	29%
30	30	United States	Alcohol	12,252	4%
31	31	United States	Transportation	11,826	2%
32	32	United Kingdom	Financial Services	11,561	10%
33	33	Japan	Electronics	11,485	10%
34	29	Japan	Electronics	11,356	-5%
35	34	United States	FMCG	11,041	6%
36	43	United States	Internet Services	9,665	23%
37	38	United States	Financial Services	9,372	1%
38	39	Japan	Electronics	8,990	-2%
39	40	Canada	Media	8,976	6%
40	36	United States	Financial Services	8,887	-13%
41	35	United States	Electronics	8,880	-14%
42	42	Netherlands	Electronics	8,696	7%
43	46	United States	Internet Services	8,453	15%
44	41	Italy	Luxury	8,346	2%
45	44	France	FMCG	7,981	3%
46	48	United States	FMCG	7,534	4%
47	45	United States	Business Services	7,481	-3%
48	50	Spain	Apparel	7,468	10%
49	47	Germany	Diversified	7,315	0%
50	49	United States	Automotive	7,195	3%
51	52	United States	FMCG	6,919	6%
52	57	United States	Financial Services	6,911	8%
53	55	Germany	Automotive	6,892	6%
54	63	Canada	Electronics	6,762	32%
55	54	United States	Media	6,719	3%
56	53	France	Financial Services	6,694	3%
57	58	Switzerland	FMCG	6,548	4%
58	60	France	FMCG	6,363	7%
59	56	United States	Electronics	6,109	-5%
60	61	United States	Restaurants	5,844	2%
61	NEW	United States	Beverages	5,777	N/A
62	62	Germany	Sporting Goods	5,495	2%
63	65	Germany	Automotive	5,461	9%
64	67	United States	FMCG	5,072	3%
65	69	South Korea	Automotive	5,033	9%
66	64	United States	Internet Services	4,958	-3%
67	81	Germany	Financial Services	4,904	28%
68	NEW	Spain	Financial Services	4,846	N/A
69	70	France	Luxury	4,782	4%
70	66	United States	Diversified	4,704	-6%
71	71	United States	FMCG	4,536	3%
72	74	Germany	Automotive	4,404	4%
73	75	Japan	Electronics	4,351	3%
74	NEW	United Kingdom	Financial Services	4,218	N/A
75	80	United States	FMCG	4,155	8%
76	76	United States	Luxury	4,127	3%
77	77	France	Luxury	4,052	2%
78	NEW	United States	Alcohol	4,036	N/A
79	82	France	Alcohol	4,021	7%
80	NEW	Switzerland	Financial Services	4,010	N/A
81	92	Netherlands	Energy	4,003	24%
82	94	United States	Financial Services	3,998	26%
83	79	United States	Restaurants	3,973	2%
84	78	United States	Apparel	3,961	1%
85	NEW	Mexico	Alcohol	3,847	N/A
86	72	Switzerland	Financial Services	3,812	-13%
87	86	Germany	FMCG	3,734	5%
88	95	United States	Computer Software	3,626	15%
89	84	United Kingdom	Alcohol	3,624	-2%
90	NEW	United States	Diversified	3,586	N/A
91	88	Italy	Automotive	3,562	1%
92	NEW	United Kingdom	Alcohol	3,557	N/A
93	NEW	Netherlands	Alcohol	3,516	N/A
94	NEW	Switzerland	Financial Services	3,496	N/A
95	89	Italy	Luxury	3,443	4%
96	91	France	FMCG	3,403	5%
97	90	United States	Restaurants	3,339	2%
98	73	United States	Automotive	3,281	-24%
99	100	United States	FMCG	3,241	5%
100	98	United Kingdom	Luxury	3,110	0%