What’s your next Iconic Move?
It takes bold moves to stay ahead of shifting expectations and create category defining results.
The best global brands are now worth
Brand is more important than ever before. But what does it take to become a best global brand now? And what will it take next?
Our latest work
How can you manage a successful merger, and leverage this unique opportunity for unprecedented brand and business growth?
Exploring a life under
Our weekly customer report tells you what’s now with customers (and what’s next for brands).
Play is the beating heart of a cultural revolution. In sports, gaming and entertainment the only hard edge is time. Rapid convergence and fluid boundaries are driving cross-category growth at a blistering pace.
Technology brands adapted and thrived in the fast-changing environment of 2020 – and are positioning themselves for a complicated future
cults of creativity
The best retail brands are creating new forms of craft to meet the needs of a changed, and changing, customer.
A strike back in the hotly contested streaming space.
A high-speed chase ahead in automotive. Who is in poll position?