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Chris Nurko

Chief Innovation Officer, Interbrand Group

A creative strategist and innovator, Chris has over 30 years of experience in the field of branding and innovation. Having worked with and created some of the world’s most iconic brands, his particular area of expertise is combining consumer insights with creative strategy. His work on Innovation ‘boot camps’ includes breakthrough methodology on customer experience and insight-led design thinking which has created exponential value for companies in product, service and experience development.

During his marketing and branding career he has consulted on everything from Nespresso boutiques to BA flat beds; from the London 2012 Olympic Games to the world’s largest pharmaceutical merger; from childhood nutrition to launching an autonomous drive mobility brand in China.  He has always championed brand growth in roles as diverse as Creative Copywriter, Managing Director, Global Head of Innovation, Deputy CEO (of a Cannes Gold winning digital Ad agency) and most recently as Global Chairman of a branding consultancy. His current role focuses on re-inventing brands for the era of ‘Human Centric & Tech Enabled’ experience.

Chris believes in the power of Purpose to transform society. He has worked passionately with NGO’s and organisations seeking to create positive change. His work includes Pro-bono brand advisory roles with Malaria No More, Future Brilliance (Afghanistan), Safe Kids International, The Solar Impulse Mission, (HRC) the Human Rights Campaign, Stonewall50/NYC Pride 2020, the Bill and Melinda Gates Foundation and O Horizons Foundation. He is an active supporter of Animal Rights and is a Board Member of an Animal Rescue charity in the U.K..

He is a graduate of The George Washington University (BA, MA) and The London School of Economics (MSc).  He is currently an Advisory Board member and teaching panellist for Rutgers University Disruptive Innovation program; and the (U.K.) Bournemouth University School of Advertising & Marketing.

Biggest professional achievement?
Creating one of Europe’s most  successful airlines in 60 days (Wizz Air).

Best piece of leadership advice you ever received?

Be tough on issues not people.

Something unusual about you that most people at work don’t know? 

I collect heart shaped rocks  (currently numbering 700).


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