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Damian Ferrar

Executive Director, Brand Experience

Damian joins Interbrand as Executive Director of Brand Experience from Elmwood, where he headed up their Global Brand Experience offer, and prior to that Imagination, where he built a pioneering digital offer and headed up the Innovation Programme.

With over 16 years creating groundbreaking brand experiences—from Ericsson’s first consumer website and Samsung’s first US retail environment, to the latest in-car experiences for Ford and Jaguar Land Rover—Damian has also created solutions for brands including Diageo, Heineken, V&A, Unilever, Vodafone, Mars, and Shell.

An entrepreneurial, innovative thinker, Damian is passionate about and committed to delivering excellent results for businesses, developing groundbreaking solutions to reimagine, transform, and future-proof businesses.

Fueled by the pace of change and a constantly shifting brand landscape, Damian focuses on delivering against the unmet needs of the consumer and building effective relationships between brands and their audiences through innovative products and experiences.

Says Damian:
“The success of brands in a world where the pace of change and the needs of the next billion consumers need to be not only considered but acted on revolves around engaging with the hearts and minds of their audiences. Interbrand is uniquely positioned to define compelling experience strategies to bring brands to life and immerse their audiences in personalised, multi-sensory experiences. I look forward to defining new products, services, and experiences that ignite consumer relationships and fuel brand value.”

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