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Daniel Binns

Chief Executive Officer, New York

Daniel has been at Interbrand for 6 years and is the Chief Executive Officer of the New York office. He leads an integrated team of over 150 strategists, designers, writers, researchers and innovators who help clients leverage their brands to grow their businesses. He has worked on major branding initiatives for a wide range of clients from categories as diverse as automotive and technology, to healthcare and CPG.

He has 30 years of experience in the branding and communications industry and has worked in seven different countries across four continents during his career and traveled to over 50.

During his career, he has lead global cross-disciplinary agency teams charged with delivering full-service marketing communications solutions for Coca-Cola, Nissan and Unilever.

He has also worked with the management teams of Kimberly-Clark, Wrigley and Astra Zeneca to define and activate new strategic visions for their companies.

He formally spent 18 years with the advertising agency McCann Erickson where he held positions as EVP and Worldwide Account Director on the Coca-Cola and Unilever business, as well as CEO of their advertising agencies in Indonesia, Malaysia and was Regional President for Africa.

He now lives in Brooklyn, NY with his wife and their two boys.

 

What is your biggest  professional achievement?

Convincing Coca-Cola to support HIV/AIDS issues in Africa and as a consequence help Bono establish RED.

 

Best piece of leadership advice you ever received?

It’s better to risk making the wrong decision than to make no decision at all.

 

Something unusual about yourself that most people at work don’t know?

I am a ‘Burner’, have been to the Burning Man festival three times and love to costume up for parties, and events and have been in the Coney Island Mermaid Parade with my wife six times.

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