Ji Hun currently leads the Interbrand Seoul office as the Chief Executive Officer, with particular emphasis on COE(Creating Optimal Experiences) and providing 3R(Relevant, Remarkable, Real) solutions for Korea’s leading clients. He believes creating optimal experiences is the most important way for brands to survive in the digital era.
Since joining the company in 2003 as a strategy consultant, Ji Hun has worked with key clients such as Samsung, Hyundai, Kia, LG, SK, KB Financial Group, Doosan, Diageo, and more.
Ji Hun started his career working at Research International, specializing in market research. After graduating Michigan State University with a bachelor’s degree in Business & Marketing and completing the Advanced Management Program at Seoul National University, he went on to pursue his passion in analytics, research, and branding.
Biggest professional achievement?
- Became the leader of the world’s largest and best brand/business growth consultancy in Korea.
- Built reputation of being the one of best brand consultants in Korea.
- Growing Interbrand Seoul’s business for the last seven consecutive years.
Best piece of leadership advice you ever received?
Become the LEADER, NOT boss.
Something unusual about yourself that most people at work don’t know?
That I am shy(?). Kidding! Honestly, most people in our office know me very well. (Sometimes I feel they know me too well…)