Johannes has been part of the Interbrand strategy team for more than seven years. During this time, he has worked with clients throughout the world, leading comprehensive and complex consulting mandates and guiding teams across multiple cultures.
He graduated with a diploma in International Management from the International School of Management in Dortmund, Germany and also studied at universities in Cape Town, South Africa and Valencia, Spain. He has lived on various continents and has gained a wide range of experiences from his journeys through Pakistan, Asia, and Southern Africa.
Johannes believes that only by first understanding the heart of a business—how it satisfies fundamental human needs and desires in its own unique way and how it continuously and consistently translates across all facets of communication—is it then possible to create an experience across all touch points that conveys a distinctive personality, attracts customers, and ultimately secures sustainable business success.