Laura Krajecki

Global Chief Human Truths Officer

As Global Chief Human Truths Officer, Laura is leading Human Truths across the Interbrand Group of companies.  Laura is an inspirational, visionary leader who consistently “leads from ahead” – setting the vision, pioneering the path & the practice, growing the talent, and innovating the capabilities it takes to lead brands from now to next. Laura is a global consumer insights & brand strategy expert with over 20 years’ experience innovating and inspiring how top global marketers unlock human insights into the audiences that matter most to their business. Prior to joining Interbrand, Laura was Global Head of Human Truths at Google. She also served as the Chief Consumer Officer of Starcom Mediavest Group where she created and led the industry’s strongest, global Human Experience Strategy practice of 150 Human Experience Strategists driving impact across SMGs top 20 global network clients and within countless local markets for the last 13 years. She pioneered and pushed the industry to create un-precedented global consumer insight capabilities worldwide by audience (Youth, Moms, Men) & category (beauty, luxury, food, beverages, automotive, technology, etc.) to unlock the possibilities between people, brands, and technology. Additionally, Laura served as a member of SMG’s Global Executive Leadership Team & Global Product Council shaping the global vision, reputation, product innovation, and industry recognition behind SMGs worldwide success.

In an era when people are moving faster than brands, Laura brings the consumer instinct, global audience expertise, & innovative approaches necessary to surface emerging behaviors and cultural shifts poised to disrupt. Transforming today’s data-fueled marketplace into inspired instinct, Laura helps brands “see around the corner” as much as meaningfully connect today by bringing consumers in as true co-creative partners building brands with people, not just for people.

 

Biggest professional achievement?

Creating Google’s first-ever global Human Truths practice for Google’s top 30 global advertisers with a truly inspiring team of greats!  Some of whom I still have the privilege to work with today.

 

Best piece of leadership advice you have ever received?

Seek first to understand before you wish to be understood.

 

Something unusual about yourself that most people don’t know?

I’ve visited at least 34 different wine regions around the world.

 

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