Lidi is the Executive Director of Interbrand’s Milan office.
She combines advanced analytics and creative strategic thinking to generate highly innovative, business-focused branding solutions for clients as Juventus, TIM, Moleskine, Unicef, Alcantara, PAL Zileri, Discovery, LVMH and more. A frequent media commentator, Lidi is also lectures at universities and business schools.
Lidi joined Interbrand following a five-year experience in the Marketing Department at SDA Bocconi School of Management, Italy’s leading business school, where she worked as a researcher and lecturer on brand and retail management topics. Between 2009 and 2010, Lidi led the Brand Valuation team at Interbrand’s Sao Paulo (Brazil) office.