Lidi is the Managing Director of Interbrand’s Milan office.
She combines advanced analytics and creative strategic thinking to generate highly innovative, business-focused branding solutions for clients as Juventus, TIM, Moleskine, Unicef, Alcantara, PAL Zileri, Discovery, LVMH and more. A frequent media commentator, Lidi is also lectures at universities and business schools.
Lidi joined Interbrand following a five-year experience in the Marketing Department at SDA Bocconi School of Management, Italy’s leading business school, where she worked as a researcher and lecturer on brand and retail management topics. Between 2009 and 2010, Lidi led the Brand Valuation team at Interbrand’s Sao Paulo (Brazil) office.
Biggest professional achievement?
Having contributed to build a highly talented office.
Best piece of leadership advice you ever received?
People improve if they are provided with the right feedback.
Something unusual about yourself that most people at work don’t know?
I wanted to be an architect.