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Manfredi Ricca

Global Chief Strategy Officer

As Global Chief Strategy Officer, Manfredi champions the ongoing development of Interbrand’s approach, contributing to the consultancy’s commitment to redefine branding. He partners with some of Interbrand’s key clients and supports Interbrand’s teams worldwide.

In twenty years with Interbrand, Manfredi has worked with the leadership of some of the world’s most respected organizations, approaching a wealth of business challenges in new ways. His experience encompasses a variety of sectors, including fashion and luxury, telecommunications, financial services and automotive. He has worked with clients such as Prada, Burberry, Ferrari, Goldman Sachs, Ericsson, Juventus, Samsung, Moleskine, TIM, among many others.

A regular media commentator, Manfredi has been featured by the likes of the New York Times, the Economist, the Financial Times, BBC World and the Wall Street Journal. He has also co-authored the critically acclaimed, long-selling book, Meta-luxury: Brands and the Culture of Excellence, reflective of his experience in luxury and belief in excellence as an entrepreneurial philosophy. He regularly speaks at events across continents as well as at various university and MBA courses.

Manfredi spent over a decade at the helm of Interbrand’s Italian team. Under his leadership, the office multiplied in size, becoming the country’s most influential brand consultancy, creating award-winning work and growing an extraordinary pool of talent.

Manfredi holds a degree in Economics and Business Administration from Università Bocconi, Milan.

He lives with his family in London, and always enjoys returning to his birthplace, Florence.


Biggest professional achievement?  

The next one.


Best piece of leadership advice you ever received?

“There’s always room for excellence.”


Something unusual about you that most people at work don’t know? 

I produce small batches of olive oil in the hills around my native city, Florence.

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