Maximo Rainuzzo is President of Interbrand Buenos Aires.
Biggest professional achievement?
Based on the experience acquired after 30 years of working on different marketing disciplines, to have achieved a comprehensive understanding of brands and consumers.
Best piece of leadership advice you ever received?
Attitude is everything.
Something unusual about yourself that most people at work don’t know?
I really enjoy cooking! There are many similarities between managing a kitchen and an office with different teams, in both places you have to achieve good results to make everyone satisfied.