Paola Norambuena is Interbrand Australia’s Chief Strategy Officer (CSO). Following significant growth over the last 12 months, Interbrand Australia has appointed former New York-based Interbrand Chief Communications Officer Paola Norambuena to the position of Chief Strategy Officer in October 2018.
With more than 18 years experience across global integrated brand, marketing, and creative strategies, Norambuena has curated every level of the brand experience for business including Microsoft, GE, Xerox, Kellogg’s, McDonald’s, P&G, John Deere, AT&T, Nielsen, NBCUniversal, and Mars.Before being appointed Chief Strategy Officer in October 2018, Paola drove all global marketing efforts from 2015 to 2018. Paola oversaw the development and growth of Interbrand’s Best Global Brands report, created Interbrand’s Breakthrough Brands report.
Prior to that, Paola served as the Executive Director of Verbal Identity for Interbrand North America for a decade, responsible for naming and creating marketing and brand communication strategies at every level of the brand experience. Some of her most widely recognized naming contributions over the years include Microsoft Bing, xBox Kinect, Tiffany’s Somerset, Voya Financial, Ally Financial, Covidien Healthcare, Emblem Health, Danaher spinoff Fortive, and GE’s spinoff Synchrony Financial.
Paola’s thought leadership and marketing insights have been featured in media outlets such as The New York Times, Wall Street Journal, The Economist, Crain’s New York Business, Mashable, and CMO.com.
Paola has been instrumental in driving brand and business growth for numerous clients over the years including Microsoft, GE, HP, JC Penney, Kellogg’s, Ally Financial, Intel, Thomson Reuters, ING, Voya Financial, McDonald’s, P&G, John Deere, AT&T, Xerox, Tiffany & Co., iVillage, Covidien, Sears/Kmart, Nielsen, Lowe’s, Walgreens, UPS, BNY Mellon, Legg Mason, NBCUniversal and Mars.
Chilean by birth, Paola currently resides in Sydney. Passionate about travel, she hopes to set foot in as many countries in the world as possible.